Recipe for Economic Disaster

Every time I see that McCain ad, I think the same thing. It's one of the ads -- not "Taxman", the other one -- that quotes the Las Vegas Review Journal as saying that Obama's tax policies would be a "recipe for economic disaster." And I think, Las Vegas Review Journal?

This ad exploits "source amnesia." People remember they heard something but they forget where they heard it.

Ever see those film reviews where there are three blurbs and they're all from people and outlets you've never heard of? Random radio call letters and obscure papers and magazines? I always see these and think, boy, how desperate must they be? They couldn't get one good review from a source people have actually heard of?

The Las Vegas Review Journal is not the New York Times, Wall Street Journal or USA Today, not even the LA Times. These are the only four national US papers, the only ones with more than a million circulation. It's not in the top 20 by circulation. Or the next 20. Or the next. Which is not exactly a surprise. You've probably never heard of it if you live outside Nevada.

It's not just small, it's extreme. Its editorial policy is far right on economic issues. Wikipedia describes it as libertarian, but from what I've seen it's not a great fan of civil liberties or social progress. Its editorialists are fully committed behind McCain against Obama and stridently press the partisan line.

So it's a not an organ swing voters would naturally want to follow. And it's probably not what a maverick Republican would consider a reliable source. This may be a foolish mistake, or it may be an appeal to the natural followers of the Review Journal. But not likely. In all likelihood, the ad is effective because it carefully and dishonestly uses a quote from an unreliable and unrepresentative source to plant a point.

Not the biggest thing one can knock McCain on, but I see these things, and they get to me.